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Dollar Shave Club – Video Review
Creating a successful viral video is like creating a hit record – it’s really, really difficult. Michael Dubin, Co-founder and CEO of the The Dollar Shave Club is on his way to becoming the Victor...
View ArticleCorporate Video Production – What works today and why.
Over the last few years the use and application of corporate video has undergone significant change. We’re moving inexorably from the text web to the ‘next web.’ Whatever this evolution may bring, one...
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How to Create a Video Production Brief
Video is growing faster than any other component of the marketing mix and yet businesses continue to struggle to develop marketing videos that have a measurable impact on sales. This post explains why...
View ArticleNew York City Video
New York | New York from Sam Fox on Vimeo. On a recent trip to New York City I took some time to capture how I see “the big apple” – a city full of life and full of contrasts and contradictions.
View ArticleWild Peru – A Video Producers Paradise
Wild Peru (OMM Blog Post) from Cainan Querido on Vimeo. In the spirit of One Market Media employee travel posts, I thought I’d share some highlights from a trip to Peru. A diverse country with a...
View ArticleVideo Portraits – Is there a market (need) for this?
Video Portrait – Michael Ball from One Market Media on Vimeo. Should a portrait be ‘moving?’ Video will continue to find new forms and change how we market our products, our services… and ourselves....
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9 Things to Consider Before You Shoot a Testimonial Video
No one really trusts you or what you have to say about your own company. Why would they? But people will listen to other people’s opinions about your company. If they know and trust that person –...
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Is the video production company you hire properly insured?
And is your company properly protected? When you hire a video production company or independent production professional you expect them to be fully insured against all reasonable dangers and...
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8 Ways to Convince Your Boss to Invest in Video Marketing
We’ve seen this movie before… Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your...
View ArticleGoogle Glass, Lifecasting and the Future of Business Video
Welcome to the billion channel universe. {Overheard somewhere in the distant future, say…. next year.} “CSI Toledo is a re-run and there aren’t any new disasters on CNN, let’s watch Roger Kaputnik’s...
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Video Pre-Production Planning Check-list – 11 Steps to a Successful Project
“Let’s really think this through before we start” is likely the best business advice you will ever receive. Too many video production projects start part way through the process – with a ‘cool...
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We’re entering the ‘post-hardware’ era of corporate video production.
Very soon, hardware will cease to be a differentiating factor in corporate video production. Way back in the day (i.e. five years ago) the equipment you owned defined your place in the video...
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How long should my corporate web video be? (Statistics, trends, and tips.)
How long should my corporate video be? It should definitely be shorter – attention spans are getting shorter and viewers want to quickly move on to the next shiny object. It should definitely be...
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Views don’t matter for your business video? Here’s what does:
A brief history of ‘viewing’ metrics: The Internet {The Good}. Back in the early days of the interwebs when we all began building websites the key metric at that time was ‘hits’ – which was...
View ArticleRoad Trip to Newfoundland
We finally got around to putting some footage together to highlight a One Market Media road trip to Newfoundland. We (myself, Sam Fox and another friend) made our way to ‘Heart’s Content” and were...
View ArticleWabi Sabi and the Future of Corporate Video
All businesses now operate within the attention economy. That means there is more pressure to be relevant, more pressure to be authentic and more pressure to connect with your audience than ever...
View ArticleThe five golden rules of corporate video production
1. Define (and then refine) your audience first. Marketing is about positioning and communicating your unique value to a very specific audience. Your product or service won’t appeal to everyone. In...
View ArticleA wonderful example of effective corporate storytelling
. This marketing video by Google has everything going for it: It’s beautifully filmed, it’s an inspiring and powerful bit of storytelling and it even contains a subtle but important underling message...
View ArticleApple marketing video vs. Samsung – the challenges of market leadership.
Market leadership is fleeting… Apple sells a premium product in the smart phone category that commands a high margin. Samsung doesn’t… yet. In order to maintain its leadership position Apple has to...
View ArticleBy: Top 25 Blogs to Learn All About Video Marketing – UpCity
[…] One Market Media – One Market Media’s Marketing with Video and Rich Media Blog covers everything from local videos to Top 10s, statistics and the all-important going viral. […]
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